Company profile

About Us

President & CEO Kazutaka Tomita

World-class mega-city, TOKYO. We play an important role of providing the means of transportation throughout this city. Our motto is 'drive with your heart rather than with arms.' Every day we strive to provide safe and comfortable ride to every customer. Hinomaru Transportation Co. was found in 1991, when the parent company Hinomaru Limousine Co., a company with history and tradition founded in 1950, made an independent taxi department. Currently our 4 offices own 607 vehicles and have approximately 2,000 employees (as of 2010). We have earned a reputation as a leading taxi company in the metropolitan area.

Our Goal

Mission Statement

Our mission is to provide safety to our customers and citizens

Fundamental Principles

1. Safety is the basis of our operation, and we will spare no pains to pursue it.
We will always 'drive with heart' and obey the law. We will pursue safety and trust of our customers as we believe it is our responsibility.

2. Always take action from the point of view of a customer.
We will always provide our best service by thinking about what our customers need. Satisfaction of our customers is our greatest pleasure and pride.

3. Respect modesty and challenges.
We will always value modesty and we will create a fair and respecting working environment. We will never fear changes and we will face challenges with knowledge and experiences.

Guidelines of Conduct

Axis of task
Safety is our prime mission and we will spare no pains to pursue it.
Axis of ethics
We will act with firm sense of ethics.
Axis of organization
Be open-minded and always stay farsighted.
Axis of training
We teach our employees a relationship of mutual trust and the joys of self-fulfillment by training them and leading them to their goals.
Axis of action
Always take action from the point of view of a customer.
Axis of self-Discipline
Always be considerate and have modesty. Never stop improving yourself.

History

1950
Hinomaru Jidosha Co. was founded (June 13th, 1950) with a capital of 5,000,000 yen and 10 taxi units.
1957
Start of a driving school business.
1960
Start of a taxi department.
1963
Start of a bus department.
1968
Start of Suns Fujikawa Restaurant and Suns Omori.
1991
A spin-out of the taxi department to start off a new, independent company, Hinomaru Kotsu Co. (August 1991)
1997
'Starting fare (340 yen)' in effect.
2001
Installed a car navigation system to all vehicles, introduced the MAP Card service.
2004
Installation of CTI System to our call center.
2005
Installation of digital GPS-AVM System.
Indroduction of 50 non-smoking black taxis.
Started the destination-specific service.
Introduced a sightseeing taxi, Zei-Taxi.
Introduced discounts for large corporates.
2006
Installation of drive recorder to all vehicles.
Addition of 101 non-smoking black taxis (151 unites total).
'Safety Management' in effect.
2009
Launched "IRUKARA Project" as part of safety management efforts
2011
Launched the online payment service "RAKUNORI"
Converted three of our four business offices into newly established, financially independent companies to enhance competitiveness by optimizing our business portfolio and fostering greater cost awareness
2012
Launched "UD TAXI" based on the concept of a user-friendly service that is freely available anywhere, to anyone
Launched "Childcare Taxi", a pick-up service for those in labor pains and children
2013
Introduced payment machines that support electronic money for transportation
Launched "World Wide Service", a service that can be used with peace of mind even when overseas
2014
Introduced “Smartphone de Takkun,” a mobile app for hiring taxis
Started operation of "Enjin Taxi", taxis whose wrapping is inspired by the jerseys of Japan’s national soccer team
Launched "Nadeshico Taxi", a service with designated female drivers
2015
Launched the “Zero Metabolic Syndrome Employees Project” to support employee health
Launched the CSR project “Forest Revitalization Project”
"DAY TRIP TAXI" for touring Mt. Fuji, Nikko, etc.
Introduced "MIRAI", Tokyo’s first fuel-cell vehicle (FCV) powered by electricity generated by hydrogen
2016
Started providing support for medical checkups for "SAS"
Recognized by the Ministry of Land, Infrastructure, Transport and Tourism as one of top companies supporting female drivers
2017
Entered into a business partnership with JINS, a glasses and eyewear brand, and introduced "DRIVE LENS" to reduce the burden on drivers’ eyes
Issued our Diversity Declaration and started the full-scale recruitment of foreign-nationality drivers
2018
Conducted a demonstration experiment for the world’s first self-driving taxi service on public roads
Launched the "MOV" service (a taxi hiring app)
Received the PRIDE Index Gold Award and recognition for our efforts on issues surrounding LGBT and other sexual minorities within the company
2019
Launched the GO DRIVERSITY campaign to raise awareness of diversity in our recruitment, and implemented diversity-oriented recruitment that goes beyond gender, race, nationality, religion, and other barriers so that each individual can shine by drawing on their unique attributes
Received the Bronze Award in the Posters category of the 2019 Japan BtoB Advertising Awards
2020
Conducted a MaaS demonstration experiment from the airport to the Marunouchi Store using self-driving taxis and self-driving mobility means
Launched the “3% Diet Challenge,” the second iteration of the “Zero Metabolic Syndrome Employees Project”
Merger between Hinomaru Kotsu TokyoBay Co., Ltd., and Nichiei Kotsu Co., Ltd.
Entered into a business partnership with Uber for taxi hiring services
2021
Launched the service "Care Taxi"
Held a walking rally in collaboration with Tanita
2022
Received the Gold Award in the Posters category of the 2022 Japan BtoB Advertising Awards
for "DRIVE&PEACE"
2023
Launched "Uber Premium", Uber’s hiring service
Started operation of "SAMURAI JAPAN Taxi", whose wrapping is inspired by the portraits of players in Japan’s WBC team
2024
Introduced white-colored JPN TAXI vehicles
Redesign of driver’s short-sleeve summer uniform
Launch of NearMe’s “Shared Taxi” service
Establishment of “Tokyo Airport Office” as the sixth base location

Head office/sales office

HINOMARU Kotsu Co.,Ltd.

Address:Hinomaru Building 1-1-8, Koraku, Bunkyo, Tokyo
President & CEO:Kazutaka Tomita
Found:August 15, 1991
Capital:1 billion yen

HINOMARU Kotsu Co.,Ltd.(Setagaya)

Address:1-1-18, Setagaya, Minamikarasuyama
Total number of cars:238

HINOMARU Kotsu Co.,Ltd.(Tokyo Airport)

Address:4-6-11 Higashikojiya, Ota City, Tokyo
Total number of cars:46

HINOMARU Kotsu TokyoBay Co.,Ltd.

Address:2-3-13, Rinkaicho, Edogawa, Tokyo
President & CEO:Reiko Osaka
Found:June 22, 2015
Capital:10 million yen
Total number of cars:233

HINOMARU Kotsu TokyoBay Co.,Ltd.(Aoto)

Address:8-4-26 Aoto, Katsushika City, Tokyo
Total number of cars:56

HINOMARU Kotsu Sarue Co.,Ltd.

Address:1-13-12, Sarue, Koto, Tokyo
President & CEO:Nobuo ito
Found:December 13, 2011
Capital:10 million yen
Total number of cars:170

HINOMARU Kotsu Senju Co.,Ltd.

Address:1-12-21, Sekibara, Adachi, Tokyo
President & CEO:Izumi Seta
Found:November 10, 2023
Capital:10 million yen
Total number of cars:222台

Group

Hato Taxi

〒154-0017
2-14-2, Setagaya City, Tokyo
03-3420-2342

Miki Taxi

〒157-0071
3-10-2, Setagaya City, Tokyo
03-5490-8577

Oi kotsu

〒140-0013
4-15-4, Shinagawa City, Tokyo
03-3764-5511

chuojidousya

〒114-0014
3-23-10, Kita City, Tokyo
03-3828-3116

Daiei kotsu

〒174-0042
1-13-13, Itabashi City, Tokyo
03-3969-3481

ikebukuro kotsu

〒173-0034
48-13, Itabashi City, Tokyo
03-3955-6131

HINOMARU LIMOUSINE

〒114-0003
5-2-3, Kita City, Tokyo
03-5689-0423

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